• Client: Global Povery Project
  • Role: Filming, Editing, Graphics, Production
  • Delivery: Online, Live Broadcast
  • Title: See Through Fashion

Following the outcry over conditions in developing countries for garment workers. The Global Poverty Project began a campaign focused on creating consumer awareness of the conditions our clothes are made in. The aim is to exert pressure on the high street to introduce more ethical sourcing policies for their labor.

Filmed during a mild spring morning in Central London, this promo is a collection of Vox Pops where shoppers were confronted with some unsettling statistics about how their clothes are manufactured.

The video forms part a wider campaign of activation aimed at creating a movement for social change to bring about an end to extreme poverty within a generation.